SEO can be a daunting prospect when running your WordPress website. There are a myriad of things you need to be aware of; headings, backlinks, Meta tags, keywords, the list goes on and on. Thankfully WordPress makes it relatively easy to SEO your images.
The images on your website are not just for making your site look appealing, although that’s also very important, your images are a very useful search engine tool. With a lot of website traffic now also coming through Google Image search, it’s crucial that you have your images properly set up to make the most of them.
You need to make sure that firstly your filename isn’t the generic name that your camera assigns. IMG001 or DSC001 means nothing to search engines, so make sure you give your image an appropriate name. Beautiful-London-Sunrise.jpeg tells your visitors that it is an image of a Beautiful London Sunrise. Make sure you use hyphens to separate the words in a filename as this signals a space; underscores signify the joining of words.
The next part of your indexing, and arguably the most important, is the alt tag or alternative text. When Google crawls your site, it can’t see images in the way that a user can, it will read your alt tag to find out what your image is about. If you want your images indexed and ranked by Google, then you must have the alternative text filled out on your images. Best practice for alt text is to:
- Keep it concise! You’re not writing an essay!
- Make sure your description is accurate.
- Don’t overload alt text with too many Keywords.
Add alt text to images in WordPress is easy
When you upload your images, WordPress asks you what you would like the alt text to be. Make sure you fill this in every time.
With the increased importance of providing a visual experience to visitors make sure your images are working for you. Don’t miss out on the opportunity of landing additional visitors through image searches.
If you would like to get a free SEO audit from CyberHub you can request one from our SEO audit page.